Attracting a wide variety of different customers to your bar or night best clubs in cancun will not only increase your revenue, it will strengthen the core of your business. Developing a relationship with your regular customers is obviously important, but that doesn’t mean your focus should be so narrow that you miss seeing other opportunities. Try experimenting with different nights of the week by holding particular events, attractions or hosting entertainment that will appeal to different markets. Which leads us to step number two:
It is wise to work towards appealing to a variety of markets. By appealing to multiple markets, word of mouth about your business will increase and you’ll begin attracting new customers. Different forms of entertainment or specials will attract different kinds of people. By broadening your appeal, you strengthen your night clubs core, and if a group of your regular customers that you depend on for business falls out, you’ll have other customers to catch you.
Active promotion lets your immediate area know that your business is open, active, engaged and in good health. When people are thinking what they might want to do that evening for fun, they’ll remember seeing or hearing one of your promotions and consider it as a viable option. If they don’t choose to come to your night club that evening, then chances are they will the next night. People like to try out new clubs and businesses for their entertainment, so actively promoting gets them thinking about coming into your business.
People are using the internet for information and communication now more than ever. Long gone are the days when people received their information primarily from printed media like newspapers, or heard about a new event by radio or television. Instead, people are hearing about things online through search engines, or through social media sites like Facebook or twitter. They’ll see an event or something that looks interesting and send a link to their friends that they’ll think will interest them. By creating an online presence you make it easier for this transaction to occur; word of mouth spreads a lot quicker and easier through the internet. Since so many people are using the internet now more than ever, it’s especially important that your night club has a presence there for people to find out about.
A regular, reoccuring event or special deal gives people a highlight of their week that they can look forward to. Groups of friends love to come together to enjoy a discounted night on food or drinks or a special night of entertainment. Hosting a comedy night is a great way to create such an attraction. Hire a comedian to perform on one night a week and market this special occurrence out to your immediate area. Starting a comedy night is easy and low-risk, with the potential for enormous profits and extended word of mouth.
John Yoder of Funny Business Agency has been involved in booking comedy clubs and comedy night for resorts, hotels, casinos and nightclubs for over 25 years. Their experience has made the them the experts on starting and booking successful comedy nights.
