When publishing a non-fiction acim, if you have an existing promotional platform in that market, then you can launch any new book with a bang. A promotional platform could be: However, we all need to start somewhere, and if you don’t yet have a promotional platform, this post is all about building those platforms so that you don’t need to depend on Amazon to promote your book, but can drive sales of your book whenever you choose.
You could of course pay for advertising to get your new book in front of people, but this post will instead focus on free methods for capturing people’s attention. And since with non-fiction there’s tremendous income opportunities far beyond book sales (courses, consulting… ), promotional platforms can be used for a lot more than just driving book sales.
The core of your promotional platform is your own website. Some people advocate creating a new site to promote each book you write. However, such a site would generally only be two or three pages, and such a small site isn’t going to get any traffic without advertising. So let’s put this minisite idea aside for now.
Since it’s recommended you publish multiple books on related topics, and especially if you’re offering courses and other offers related to those books, having a site you build up significantly about the topic, with lots of great content, well, that can work very well to attract visitors and create new readers and customers.